Safety of Women on Wheels 

Challenges 

1. Complex Socio-Cultural Landscape: Understanding the diverse experiences of women in Indian society, their roles, and responsibilities while considering regional, cultural, and socio-economic variations posed a challenge. Balancing a holistic view while recognizing individual nuances was essential. 

2. Access to Resources: The project's design intervention involved electronic fabrication, which required access to resources and expertise. Ensuring access to the necessary tools and skills for the successful implementation of the safety device was a logistical challenge.

Learnings 

1. User-Centered Design: The focus on designing a product-service system that aligns with the preferences and habits of the target users underscored the significance of user-centered design. This approach ensured that the safety solution resonated with women drivers' needs. 

2. Designing for Cultural and Social Context: The choice of traditional bangles as a safety device showcased the importance of designing solutions within a cultural context. Understanding and respecting cultural and social symbols can enhance the adoption of innovative solutions.